Analyze your customers' purchasing activities in your site checkout with Google Analytics.
One of Peekaboox's best features is the "Book Now" button, where your customers can book a service directly from your website. Let's find out how to configure Google Analytics with your Peekaboox checkout with this simple step-by-step guide.
Premises:
- you must have a Google account
- You must have already configured Google Tag Manager and Google Analytics on your site.
Ready, set, go!
1. Enable ecommerce settings on Google Analytics
Sign in to your account on Google Analytics and go to:
Admin > View: Ecommerce Setup
Enable e-commerce: ON > Enable Enhanced Ecommerce Reporting: ON
Checkout labeling
Create labels for the checkout-funnel steps to make it easier for you to read the session analytics. The name of the labels is customizable. Peekaboox's checkout is divided into:
- Setup
- Time
- Choose
- Service
- Address -Payment
Ok, click on save and now let's move on to the second part!
2. Add Checkout Tag on Google Tag Manager
On Google Tag Manager site go to
Tags > new
Tag Configuration
- Tag type: Google Analytics: Universal Analytics.
- Track type: event.
Event Tracking Parameters
- Category: E-commerce
- Action: checkout.
- Non-Interaction Hit: False.
- Google Analytics Settings: Select the variable {{Google Analytics Settings}}. If you don't see it, you need to create a new variable.
How to create a new variable
- Before creating a new variable, you need the Analytics UA- code:
Google Analytics > Administration > Tracking info> Tracking code
- Copy the UA-XXXXXXXXX-X code.
- Now go back to GTM where we left off: click on new variable
- Variable Type: Google Analytics settings
- Tracking ID: Enter the UA-XXXXXXXXX-X code you just copied.
- Save.
- Spunta Enable overriding settings in this tag.
- More settings > Ecommerce > Enable Enhanced Ecommerce Features: TRUE
- Check the icon Use Data Layer
Triggering
Let's create a new trigger which I'm going to rename GA checkout Trigger.
- Trigger type: Custom Event.
- Event name: checkout.
- This Trigger fires on: Some Custom Events.
- .Fire this trigger when an Event occurs and all of these conditions are true:
Event > equals > checkout
We're almost there, save the trigger and save the tag.
3. Publish and check that the tag works correctly
-Click on Submit to publish.
- Now navigate to the checkout of your site: in this way you can check if your "visit" in the checkout is communicated to Analytics and therefore the Tag has been activated correctly.
- To check that the tag is working correctly, go to Google Analytics:
Conversions > Ecommerce > Checkout Behavior
You should be able to view the sessions ( the blue columns) under each Checkout Label as shown in the screenshot below:
Congratulations, it wasn't easy, but you made it! Google Analytics has been set up with your checkout.